Disrupt Power

We disrupt power by exposing those who enable gun violence.

We hold the powerful accountable.

Gun violence in the U.S. is not random. It is driven by a network of actors who shape policy, influence public opinion, and profit from the status quo. Our job is to make that system visible and to challenge it directly.

March For Our Lives designs and executes national campaigns that target the institutions and decision-makers enabling gun violence, including the gun lobby, manufacturers, political actors, and corporate partners.

What We Actually Do.

We identify targets.
We track the key actors shaping gun policy and public narrative, from national trade groups and manufacturers to elected officials and corporate enablers. We focus on where influence is concentrated and where pressure can have the most impact.

We break down how the system works.
We translate complex relationships, like lobbying, political spending, and industry influence, into clear, accessible content. Our goal is to help people understand not just what is happening, but who is responsible and how it works.

We build campaigns around that insight.
Each campaign is designed to expose a specific pattern of power and move people to act. That includes digital content, creator collaborations, and narrative strategies that can reach millions of young people quickly.

We activate public pressure.
We pair storytelling with action. Through our Action Hub, we give people concrete ways to respond, from contacting elected officials and calling out corporations to organizing local actions and participating in coordinated national efforts.

We respond in real time.
When moments of crisis or attention hit, we move quickly. We create rapid-response content and actions that shape the narrative early and direct attention toward accountability, not just reaction.

How Our Campaigns Show Up.

Our work is designed to meet people where they are and move quickly at scale:

  • High-reach digital content that reframes who is responsible for gun violence
  • Creator partnerships that expand reach and credibility with younger audiences
  • Toolkits and action campaigns that turn attention into participation
  • Public-facing actions that make pressure visible

We are not a traditional policy shop or a field program. We operate at the intersection of narrative, culture, and accountability, with a focus on reaching and activating young people.

What This Builds.

Accountability is a prerequisite for change. When people understand who is responsible for gun violence and have clear ways to act, the cost of inaction rises, shaping public conversation, influencing decision-making, and creating space for real policy and cultural shifts.

This is about more than any single campaign. We are building a generation that knows how to identify power, challenge it, and organize against it, using each campaign as an entry point into sustained action, not a one-time moment.

Featured Campaigns:

Exposing the NSSF

We partnered with The Good Liars to infiltrate the SHOT Show and expose what the National Shooting Sports Foundation’s flagship event is really about: profit. The resulting video pulled back the curtain on how the gun industry markets and normalizes its products, reaching millions online and forcing a rarely scrutinized part of the industry into public view.

The Cost of Thoughts & Prayers

We transformed the National Mall into a visual indictment of inaction, laying out thousands of body bags to represent lives lost to gun violence. The installation generated national media coverage and reframed the conversation, making it harder for elected officials to hide behind rhetoric without action.

Body bags spell out "thought and prayers" on the National Mall.

Parkland Pam

We held then-U.S. Attorney General Pam Bondi accountable for exploiting the Parkland tragedy while aligning with the gun lobby. Through survivor-led storytelling, mobile billboards, and a viral microsite, the campaign broke through nationally and reframed her record in the public eye.

#BoycottNRA

We mobilized young people to challenge the influence of the National Rifle Association by targeting its corporate partnerships. Through coordinated boycotts, petitions, and public pressure, the campaign contributed to dozens of companies cutting ties and exposed the NRA’s reach beyond politics.