Our Work

From viral campaigns to leadership training, we lead the way.

Our Blueprint for Action.

March For Our Lives was born from tragedy and built on the belief that young people have the power to challenge what others accept as inevitable. What began as a march has evolved into a movement that turns grief into action, outrage into organizing, and cultural attention into sustained pressure for change.

We believe ending gun violence requires more than policy change. It requires shifting culture, exposing power, and building a generation equipped to lead. Our work is focused on four core strategies that move people from awareness to action to long-term impact.

1. Disrupt Power.

We run national, narrative-driven campaigns that hold the actors enabling gun violence accountable, from the gun industry and its trade groups to politicians and corporate allies. We break down how these systems operate, who benefits, and how influence is exerted at both the national and local level. Through digital campaigns, creator partnerships, and rapid-response storytelling, we translate that analysis into public pressure that makes complicity visible and harder to ignore.

2. Confront Apathy.

We produce and distribute high-reach content that reshapes how people understand gun violence. This includes short films, creator collaborations, cultural activations, and survivor-led storytelling designed for the platforms where young people already are. We focus on making the human cost clear, challenging dominant narratives, and turning passive awareness into urgency.

3. Mobilize Youth.

We turn attention into action by giving young people clear, time-bound ways to get involved. Through our Action Hub, we publish step-by-step toolkits that guide people through actions they can take from their phone, campus, or community. We organize around key moments, from rapid-response advocacy to coordinated national pushes, with a focus on making participation simple, repeatable, and scalable.

4. Cultivate Leaders.

We invest in young people, especially those directly impacted by gun violence, and equip them to lead. Through our youth leadership development program, March Forward, participants receive training in storytelling, advocacy, and organizing, along with opportunities to publish their work and lead community-based projects. Our goal is to build a pipeline of leaders who shape the narrative, drive campaigns, and carry this work forward in their own communities.

We create cultural change.

It shouldn’t take another mass shooting in a school, house of worship, grocery store, or neighborhood for the country to care. We’re breaking that cycle — creating moments that make the nation pay attention every day, not just after tragedy.

Through powerful storytelling, creative protest, and relentless organizing, we’re shifting how America understands safety. From historic marches that filled the streets, to installations and public actions that turned grief into art, to everyday organizing that starts with one conversation at a time — we’re proving that culture change is the foundation for policy change.