Disrupt Power
We disrupt power by exposing those who enable gun violence.
Gun violence isn’t inevitable.
Behind America’s gun violence crisis are powerful interests that have spent decades protecting the status quo. Gun manufacturers profit from the sale of firearms. Lobbying organizations fight against commonsense gun safety measures. Politicians refuse to act, even as communities continue to experience devastating violence.
At March For Our Lives, we believe accountability is essential to ending gun violence. That means exposing the people and institutions that stand in the way of progress, challenging the narratives that allow violence to continue, and mobilizing young people to demand better.
We don’t just call for change. We organize campaigns that make it harder for those in power to ignore us.
Turning Public Attention Into Action.
Real change requires more than raising awareness. It requires challenging the systems that allow gun violence to persist and giving people the tools to do something about it.
We expose the forces behind gun violence.
We investigate and call attention to the political, financial, and corporate interests that influence gun policy and public opinion. By making these relationships visible, we help people understand who’s standing in the way of progress and why.
We challenge powerful institutions.
From gun manufacturers and lobbying groups to elected officials and corporate partners, we use creative campaigns, public pressure, and survivor-led advocacy to challenge those who put profits or politics ahead of people’s lives.
We change the conversation.
Through digital storytelling, cultural partnerships, and bold public actions, we challenge the narratives that normalize gun violence and make inaction seem acceptable. We meet young people where they are, creating opportunities for new audiences to engage with the movement.
We turn outrage into action.
Awareness is only the beginning. We connect people with opportunities to make their voices heard, hold decision-makers accountable, and participate in collective action. Whether that’s signing a petition, contacting an elected official, or joining a national campaign, we make it easier to take the next step.
Our Campaigns in Action:
From confronting the gun lobby to challenging elected officials, our campaigns bring public attention to the people and institutions standing in the way of a safer future.
Exposing the Gun Industry
Taking the public inside the industry’s biggest trade show.
We partnered with The Good Liars to take audiences inside SHOT Show, the gun industry’s largest annual trade event, organized by the National Shooting Sports Foundation (NSSF).
The resulting video offered a revealing look at an industry that continues to market and profit from firearms amid a national gun violence crisis. Reaching millions of viewers online, the campaign brought attention to an industry gathering that rarely faces this level of public scrutiny.
The Cost of Thoughts & Prayers
Making the consequences of political inaction impossible to ignore.
When politicians repeatedly offered thoughts and prayers instead of solutions, we brought a powerful visual reminder of the human cost of gun violence to the National Mall.
Thousands of body bags were laid out on the lawn, spelling out the words “Thoughts and Prayers.” The installation drew national attention to the devastating consequences of inaction and demanded more from elected officials than empty condolences.
Parkland Pam
Holding a former Florida attorney general accountable for her record on gun violence.
Following the 2018 shooting at Marjory Stoneman Douglas High School, Pam Bondi became a prominent public figure in the response to the tragedy. But her political record and relationship with the gun lobby deserved closer scrutiny.
Through survivor-led storytelling, mobile billboards, and a dedicated campaign website, March For Our Lives challenged Bondi’s public narrative and called attention to her record on gun safety.
The campaign demonstrated the power of survivors to challenge how political leaders portray their actions and demand accountability from those who hold public office.
#BoycottNRA
Taking on the NRA’s corporate influence.
The National Rifle Association’s influence has never been limited to the halls of Congress. For years, major corporations maintained business relationships with the organization, lending it financial support and mainstream legitimacy.
March For Our Lives helped mobilize a nationwide movement demanding that companies reconsider their ties to the NRA. Through petitions, boycotts, and coordinated public pressure, the campaign contributed to dozens of companies ending their relationships with the organization.
It was a powerful reminder that corporations have a responsibility to the communities they serve and that collective action can challenge even the most entrenched institutions.
Accountability Creates Change.
For too long, the people and institutions enabling gun violence have operated without facing sufficient public scrutiny. We’ve seen how quickly the conversation moves on after a tragedy, even as the conditions that made it possible remain unchanged.
We’re working to change that.
Every campaign is an opportunity to expose injustice, challenge powerful interests, and bring more young people into the movement. By connecting public awareness with collective action, we’re building a generation that refuses to accept gun violence as inevitable.
Because ending gun violence requires more than demanding change. It requires holding those with the power to make it accountable.