Our Work

From viral campaigns to leadership training, we lead the way.

Our Blueprint for Action.

March For Our Lives was born from tragedy and built on the belief that young people have the power to change what others accept as inevitable. What began as a march has become a cultural and political force turning grief into action, outrage into organizing, and young people into one of the most powerful movements for change in America.

We know that ending gun violence takes more than passing laws — it demands a cultural reckoning with the systems that fuel it. Our blueprint channels youth power into four interconnected strategies that build the will, visibility, and leadership needed to make change last.

1. Disrupt Power.

Run bold accountability campaigns that expose and challenge the people and industries enabling gun violence. We hold gun manufacturers, trade groups, and politicians to account — combining digital mobilization, investigative storytelling, and public pressure to make their complicity impossible to ignore. Every campaign forces the question: who profits when our generation pays the price?

2. Confront Apathy.

Expose the human toll of gun violence through storytelling, art, and cultural interventions that demand empathy and action. We bring the stories of survivors and victims into the public eye through creative installations, media partnerships, and youth-led storytelling that reaches people where they are. By showing what gun violence truly costs, we turn desensitization into urgency.

3. Mobilize Youth.

Turn outrage into organized action by activating young people in moments of crisis and opportunity. Our digital-first action hub and creator networks make participation simple and impactful — from online advocacy and rapid-response toolkits to voter mobilizations and legislative pushes. We give young people clear ways to act when their voices matter most.

4. Cultivate Leaders.

Train and elevate the next generation of youth and survivor leaders through our forthcoming leadership program, March Forward. We invest in young people impacted by gun violence, equipping them with mentorship, training, and national platforms to lead with moral clarity and purpose. These leaders will carry the movement forward and define what safety looks like for a new generation.

We create cultural change.

It shouldn’t take another mass shooting in a school, house of worship, grocery store, or neighborhood for the country to care. We’re breaking that cycle — creating moments that make the nation pay attention every day, not just after tragedy.

Through powerful storytelling, creative protest, and relentless organizing, we’re shifting how America understands safety. From historic marches that filled the streets, to installations and public actions that turned grief into art, to everyday organizing that starts with one conversation at a time — we’re proving that culture change is the foundation for policy change.