Confront Apathy

We confront apathy by forcing the nation to see what it’s tried to ignore.

We reveal the human cost of gun violence.

For decades, America has measured gun violence in statistics — not in lives. But behind every number is a story: a classroom left empty, a family grieving at a kitchen table, a future stolen too soon.

March For Our Lives confronts apathy by forcing the nation to see what it’s tried to ignore. We lift up the voices and stories of survivors and young people directly impacted by gun violence — not as data points, but as powerful truth-tellers who demand change.

Through storytelling, art, and public interventions, we turn pain into power and make gun violence impossible to forget.

How We ConfronT.

We bring the reality of gun violence into public view — online, on the streets, and in the cultural spaces where young people gather. Our work transforms tragedy into visibility and emotion into action.

We tell the stories others won’t.
We work with young survivors and families to share their experiences in ways that demand empathy and attention — through short films, photo essays, and digital storytelling campaigns that reach millions.

We take those stories to unexpected places.
From installations in public squares to digital memorials and creative partnerships with artists, we use culture to bring the truth of gun violence into spaces where Americans can’t look away.

We make the invisible visible.
Whether through projections on government buildings or digital actions flooding social feeds, we ensure that the names, faces, and voices of those lost are seen, and that their stories drive accountability.

We connect grief to action.
Every story we share links back to opportunities for people to sign, march, vote, or organize. We show that remembrance is not enough without responsibility.

Why It Matters.

Gun violence has become so routine that the country barely flinches at the headlines. The danger of that desensitization is moral collapse — a world where loss is expected and outrage fades before change can happen.

Our work is about breaking that cycle. By reclaiming public attention and humanizing the crisis, we reawaken empathy and urgency, which is the foundation for every movement that’s ever changed this country.

Featured Campaigns:

30 Under 30

Each year, the country celebrates “30 Under 30” lists that recognize success, wealth, and influence. March For Our Lives worked with Change the Ref to reimagine that tradition to honor something far more profound: the young lives lost to gun violence before they ever had the chance to grow up.

The 30 Under 30 campaign shines a light on 30 stories of young people who should still be here — students, artists, siblings, and friends — each life a testament to what our country has lost and what we must fight to protect.

Through photography, storytelling, and public installations, the campaign transforms remembrance into accountability — demanding that America confront the scale of its loss and recommit to building a future where every young person makes it past 30.