Mission & Vision

Mobilizing young people nationwide to end gun violence.

Our mission.

March For Our Lives works to educate, engage, and mobilize young people into sustained action that challenges the systems enabling gun violence and creates the conditions for the cultural and policy change needed to make our communities safe.

OUR VISION.

March For Our Lives envisions a future where young people inherit a nation free from gun violence, where the systems that profit from and perpetuate it are dismantled, and where safety is valued above gun industry profit.

Our Priorities.

1. Disrupt Power.

We run national, narrative-driven campaigns that hold the actors enabling gun violence accountable, from the gun industry and its trade groups to politicians and corporate allies. We break down how these systems operate, who benefits, and how influence is exerted at both the national and local level. Through digital campaigns, creator partnerships, and rapid-response storytelling, we translate that analysis into public pressure that makes complicity visible and harder to ignore.

2. Confront Apathy.

We produce and distribute high-reach content that reshapes how people understand gun violence. This includes short films, creator collaborations, cultural activations, and survivor-led storytelling designed for the platforms where young people already are. We focus on making the human cost clear, challenging dominant narratives, and turning passive awareness into urgency.

3. Mobilize Youth.

We turn attention into action by giving young people clear, time-bound ways to get involved. Through our Action Hub, we publish step-by-step toolkits that guide people through actions they can take from their phone, campus, or community. We organize around key moments, from rapid-response advocacy to coordinated national pushes, with a focus on making participation simple, repeatable, and scalable.

4. Cultivate Leaders.

We invest in young people, especially those directly impacted by gun violence, and equip them to lead. Through our youth leadership development program, March Forward, participants receive training in storytelling, advocacy, and organizing, along with opportunities to publish their work and lead community-based projects. Our goal is to build a pipeline of leaders who shape the narrative, drive campaigns, and carry this work forward in their own communities.