March For Our Lives Releases Halloween PSA "Rated R for Reality"

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October 27, 2026
Media Contact: press@marchforourlives.com

New PSA uses the language of horror to expose the real-life fear of gun violence facing young people across America

WASHINGTON, DC — March For Our Lives, the nation’s leading youth-led gun safety organization, today released “Rated R for Reality,” a new Halloween-themed public service announcement created in collaboration with Landwirth Legacy Productions that confronts a disturbing truth: for young people growing up in America, the threat of gun violence is not a horror movie. It is real life.

Drawing on the visual language of the horror genre, “Rated R for Reality” uses the traditions of Halloween and scary movies to expose a reality that has become disturbingly ordinary for a generation of American children. While fictional horror comes with ratings, warnings, and the ability to look away, young people across the country grow up practicing lockdown drills, hearing about shootings in schools and communities, and learning far too early what it means to live with the possibility of gun violence.

“Halloween is supposed to give young people the chance to be scared for fun. But in America, an entire generation has grown up with fears that are very real,” said Jaclyn Corin, Executive Director of March For Our Lives. “We wanted to use the language of horror to make people confront just how horrifying our reality has become. Kids should be worrying about costumes, haunted houses, and what candy they’e going to get, not where to hide during a lockdown or whether a gun could turn an ordinary day into the worst day of their lives. The scariest part of ‘Rated R for Reality’ is that it isn’t fiction.”

“Rated R for Reality” marks the third PSA collaboration this year between March For Our Lives and Landwirth Legacy Productions, following “Ripple Effect” and “The Pledge.” Together, the projects are part of March For Our Lives’ growing investment in creative storytelling that pushes the gun violence crisis beyond traditional political debate and into the culture. “Ripple Effect” explored the futures and milestones stolen when a young life is cut short by gun violence, while “The Pledge” confronted how deeply the threat of gunfire has been normalized in the lives of American children. “Rated R for Reality” continues that work by turning one of America’s most familiar forms of fictional fear into a reflection of the fear young people are actually being asked to live with.

The film was produced by Landwirth Legacy Productions, with Max Landwirth serving as producer, Alexander Day as executive producer, and Almog Avidan Antonir as writer, director, and editor.

“Rated R for Reality” will launch on March For Our Lives’ YouTube channel and Instagram, with the Instagram release published in collaboration with CHNGE. The film is part of March For Our Lives’ ongoing effort to use creative storytelling and digital platforms to reach new audiences and challenge the normalization of gun violence in American life.

Watch “Rated R for Reality” here.

Production Credits
Production Company: Landwirth Legacy Productions
Producer: Max Landwirth
Executive Producer: Alexander Day
Writer, Director, Editor: Almog Avidan Antonir

March For Our Lives works to educate, engage, and mobilize young people into sustained action that challenges the systems enabling gun violence and creates the conditions for the cultural and policy change needed to make our communities safe. Founded by survivors of the 2018 Parkland shooting, MFOL is a youth-led organization advancing gun violence prevention and building young people’s power to shape a safer future.

For more information, visit marchforourlives.org. To support our work, donate at marchforourlives.org/donate.

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